Project #3

Tenant

UX/UI-Design Case study
DESCRIPTION
This case study provides an overview of my practise project. It highlights milestones and explains my way of thinking and making design decisions.
project scale
2 months
My role
Sole UX-Designer
Tools used
Figma
Primary stakeholders
Practise project
‍
An App to connect next-door neighbours. Finding likeminded people for personal interactions or finding practical help - using the potential that's so often missed out on.

The problem

Users rarely get to know their neighbours. Even though they sometimes wish for help, they don't know how to contact them. Ringing someones doorbell and asking for things can come across as pushy and awkward. They also don't know what kind of people their neighbours are and have no means of finding that out beforehand.

„Users need an easy and non-awkward way to find likeminded people among their neighbours.“

The solution

A digital mobile App that allows every neighbour to fill out their profile, highlighting their interests and offerings. Users can interact with their neighbours instantly and more anonymously than a face-to-face conversation.

Research

Competitors

'Nebenan' is german platform on which users can connect with people from their neighbourhood. It's mostly about sharing relevant information about events in specific districts and finding neighbours for e.g. sharing food, finding help for various everyday tasks and connecting on a personal level.

Research

Survey analysis

I had participants fill out a survey to get a general idea about their feelings towards their neighbours and their property management/landlord. You can check out the full survey here:Neighbourhood relationships

I validated my findings creating charts and analysing the answers.

Of the 9 participants...
  • 0% said they had no interest in their neighbours
  • 80% said they are friendly with their neighbours greeting them outside
  • Most of them value quiet and respectful qualities in a neighbour
  • Most of them would talk to their neighbours about a problem yet 55% do not feel confident ringing their doorbell
  • 44% wish they had a means to communicate with their neighbours, 33% are neutral
Participant overview
  • 77% young adults 22-30 years old
  • 77% germans
  • 77% live in a big city
  • 77% live in an apartment complex with ~10 neighbours
  • 80% have neighbours around their own age
Research

Insights

What I learned from the survey

  • Users want friendly contact with neighbours
  • Users want contact for practical use (help & support)
  • They are open to communicating with their neighbours
  • Participants didn't report major problems with landord/property management which could make them fill the role of recruiting their tenants to the App (on move in)
  • Initiating first contact is awkward

User Personas

User personas are a fantastic tool for bringing our insights to life and giving our research a face and narrative. This is not only important for the product team and stakeholders, but also makes our research more memorable and relatable.

The following two personas represent our main target audience.

User persona

Meet Elisa

" If I'm at work and expecting a parcel or I can't be home for the annual maintenance appointments, it would be so practical to ask my neighbours to help me out."

AGE: 26
GENDER: Female​​
LOCATION: Berlin, Germany​​
JOB: Nurse
MARITAL STATUS: Single
​HOBBIES: Biking and writing her blog​
Goals/Needs
  • Building friendly relationships
  • Receiving help from neighbours
  • Digital medium
Frustrations
  • Having to pick up missed parcels from post office
  • Loud noises in the evening
  • Landlord isn't easily accesible
Motivations
  • Feeling less alone in her apartment complex
  • Solving issues easily
  • Being helpful to others
Activities
  • Having friends over
  • Irregular sleeping patterns (shift work)
  • Going on trips
Device usage per day
3-4 hours
6-8 hours
< 1 hour
Research

User Journey map

I created a User Journey to highlight the usefulness of the App in an everyday situation that's possibly relevant for every User.

Sitemap

I created a sitemap for all screens that are needed to create the basic User-flows of the app. This provides a high level view of the directions a user can take within the app, giving me a general idea of the complexity and size of the project.

User-flows and low-fidelity wireframes

I then created User-flows for the basic functionalities of the App. For this purpose I created low-fidelity wireframes using Balsamiq.

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High-Fidelity Prototype

Watch me click through the most common user-flows!

Check out the clickable prototype here and try for yourself!
Prototype
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